Syafira, Inggrid (2023) Implementasi Bauran Pemasaran Terhadap Usaha Mikro Kecil Menengah Pada Uppks Sumber Rezeki Kecamatan Bukit Raya Kota Pekanbaru. Other thesis, Universitas Islam Riau.

Text 195210690.pdf - Submitted Version Restricted to Registered users only Download (7MB) | Request a copy

Abstract

The purpose of this study was to examine the implementation of the marketing mix at UPPKS Sumber Rezeki Handicrafts in Pekanbaru. The population in this study are all consumers who buy handicraft products at UPPKS Sumber Rezeki. The sampling technique in this study used a purposive non-probability sampling technique in which the researcher determined the sampling by establishing special characteristics that were in accordance with the research objectives so that they were expected to be able to answer the research problems of 80 people. Data collection techniques in this study used questionnaires, interviews and documentation. The data analysis technique in this research uses descriptive analysis. Based on this analysis technique, the researcher can conclude that the UPPKS Sumber Rezeki Marketing Mix Analysis, which consists of product, price, place and promotion, has gone well, while the highest score from this research is 1,421 product indicators, and the lowest score is 1,345 place indicators. The purpose of this study was to examine the implementation of the marketing mix at UPPKS Sumber Rezeki Handicrafts in Pekanbaru. The population in this study are all consumers who buy handicraft products at UPPKS Sumber Rezeki. The sampling technique in this study used a purposive non-probability sampling technique in which the researcher determined the sampling by establishing special characteristics that were in accordance with the research objectives so that they were expected to be able to answer the research problems of 80 people. Data collection techniques in this study used questionnaires, interviews and documentation. The data analysis technique in this research uses descriptive analysis. Based on this analysis technique, the researcher can conclude that the UPPKS Sumber Rezeki Marketing Mix Analysis, which consists of product, price, place and promotion, has gone well, while the highest score from this research is 1,421 product indicators, and the lowest score is 1,345 place indicators.

Actions (login required)

View Item