Gaol, Ester Karolina Lumban (2023) Pengaruh Penataan Produk Dan Diskon Harga Terhadap Pembelian Tidak Terencana Di Indonaret Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research aims to determine and analyze the influence of product display and price discounts on impulse buying at Indomaret Rumbai, Pekanbaru City. The sample in this study was 95 respondents. The types and sources of data are primary and secondary data, while data collection techniques use interviews and questionnaires. The data analysis technique used in this research is the multiple linear regression test. The results of this research show that product display and Price Discount have a positive and significant effect on Impulse Buying at Indomaret Rumbai, Pekanbaru City.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Kurniawati, Devi 1021018704 |
| Uncontrolled Keywords: | Product Display, Discount Prices, Impulse Buying |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Erza Pebriani S.Pd |
| Date Deposited: | 07 Aug 2025 06:56 |
| Last Modified: | 07 Aug 2025 06:56 |
| URI: | https://repository.uir.ac.id/id/eprint/26496 |
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