Ningrum, Wulan Cahya (2023) Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Handphone Poco (studi Pada Masyarakat Bagan Batu). Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted with the aim of knowing the effect of product quality and price on the intention to buy POCO mobile phones in the Bagan Batu community. The sampling technique in this study was using the Accidental Sampling technique, which is a component of the nonprobability sampling method. In this case the researcher took a sample of 100 samples by distributing questionnaires to the respondents. The method used is descriptive analysis and Multiple Linear Regression Analysis. The results showed that (1) Simultaneously product quality and price had a positive and significant effect on purchase intention, (2) Partially product quality had a positive and significant effect on purchase intention and (3) Partially price had a positive and significant effect on purchase intention.

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