Putri, Cerly Apzuliani (2023) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pakaian Serba 35.000 Pada Toko Mgi Collection Jalan Kaharudin Nasution Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out and analyze whether product quality and price affect the purchasing decision of All 35,000 clothes at the Katuju Collection Store, Jalan Kaharuddin Nasution, Pekanbaru. The location of this research was conducted at the Katuju Collection Store, Jalan Kaharuddin Nasution, Pekanbaru. The sample in this study were 90 customers of the Katuju Collection Store, Jalan Kaharuddin Nasution Pekanbaru. The sampling technique used purposive sampling technique. Data collection techniques in this study were interviews and questionnaires. The results of this study are as follows partially product quality variables affect the purchasing decision variable.Also the price variable influences the purchasing decision variable. Simultaneously the product quality and price variables influence the purchasing decision variable. Product quality and price contributed 47.8%. on the decision to buy 35,000 clothes at the Katuju Collection shop. While the remaining 52.2% is influenced by other variables not examined in this variable.

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