Putri, Endah Kumala (2023) Analisis Keunggulan Bersaing Pada Layanan Di Pt.sap Cabang Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

In this study using a sample of 96 people consisting of customers of PT.SAP Pekanbaru Branch. Based on the results of the analysis it is known that competitive advantage in services at PT. SAP Pekanbaru Branch can be said to be running well, seen from 3 indicators, namely cost advantage, where is the cost advantage on customer service at PT. SAP Pekanbaru Branch shows that PT. SAP Pekanbaru Branch has been able to carry out a cost advantage strategy, and overall it has been very good, especially in its competitors with similar businesses, but the suitability of shipping costs with the quality offered still needs attention even though it is still in a good category. Then from the differentiation indicator on customer service at PT. SAP Pekanbaru Branch shows that PT. SAP Pekanbaru Branch has been able to carry out its differentiation strategy, and overall it has been very good, but in providing products/services that are in accordance with the wishes and needs of customers compared to its competitors and the spacious and comfortable conditions in the front office space of PT. SAP Pekanbaru Branch needs to be improved even though it is still in a good category. As for the focus indicators on customer service at PT. SAP Pekanbaru Branch shows that PT. SAP Pekanbaru Branch has been able to carry out its focus strategy and overall it has been good, especially its competitors with similar businesses.

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