Firdayani, Anggy (2023) Pengaruh Kemasan Terhadap Kinerja Produk Industri Umkm Pada Kerupuk Rambak Mas Gondrong Di Desa Rambah Muda Kecamatan Rambah Hilir Kabupaten Rokan Hulu. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the effect of packaging on the performance of MSME industrial products on Mas Gondrong Rambak crackers in Rambah Muda Village, Rambah Hilir District, Rokan Hulu Regency. Packaging indicators used include color, material, shape, size, and brand/logo. Product performance indicators include usability, comfort, convenience, speed, and durability. This study uses a quantitative methop by managing the data obtained from the population and sample. Research as many as 100 respondents. Types and sources of data used in this study using primary data and secondary data Withdrawal technique in this study using incidental sampling technique. The data collection used in this study included observation, questionnaires, interviews and documentation. From the research results, it was found that the packaging variable was in the strongly agree category, the product performance variable was in the very agree category. Then from the calculation of the results where packaging has a significant effect on the performance of MSME industrial products on Mas Gondrong Rambak crackers in Rambah Muda village, Rambah Hilir District, Rokan Hulu Regency.

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