Sisilawati, Sisilawati (2022) Pengaruh Kemasan Terhadap Kinerja Produk Ketan Talam Durian Di Nadhira Napoleon Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of packaging on product performance on Durian Sticky Rice in Nadhira Napoleon Pekanbaru. This type of research is descriptive with a quantitative approach. Quantitative method is a research method based on the philosophy of positivism, used to examine certain populations or samples, sampling techniques are generally carried out randomly, data collection using research instruments, data analysis is quantitative/statistical with the aim of testing predetermined hypotheses. Sampling in this study used the Incidental Sampling technique. Then the data processing technique used validity, reliability, simple linear regression, hypothesis testing (T test), and determination test (R²). Based on the analysis, there is an effect of 72% and 28% of it is influenced by other variables that are not taken in this study. Nadhira Napoleon is expected to always maintain product quality and packaging so that in the future consumers will not be bored or disappointed with the Durian Sticky Rice products from Nadhira Napoleon so that consumers believe in the Product Performance of Nadhira Napoleon and become the center of Pekanbaru's specialty souvenirs to become more famous again.

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