Anasta, Rio Anggi (2023) Pengaruh Desain Produk Terhadap Keputusan Pembelian Jersey Bola Pada Toko Kelambir 38 Sport Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of design product on purchasing decisions for soccer jersey at kelambir 38 sport Pekanbaru. The type of research used is descriptive research type. The research method used is the quantitative method, and the sampling technique in this studi is the incidental sampling technique. Data obtained through observation, questionnaires, interviews, and documentation. This researcher uses 50 respondents and the data analysis method used is validity test, reliability test, simple linear regression analysis, hypothetical test through t test and coefficient of determination (r2). The software used is the spss 22 version to process data that meets the validity and reliability tests, and the regression equation Y = 18,676 + 0,436X is obtained. The results of the analysis obtained that the variable X based on data processing and the total score was in very agree category with a total of 1.770, meaning that design product has a very strong influence on purchasing decisions, while variable Y based on data processing and the total score obtained a score of 2.163 and is also in the very agree category. Where the results of the t test hypothesis testing indicate that the design product variable effect of on purchasing decisions. The coefficient of determination (r2) is 0,287 or 28,7%. This means that the design product variable influences purchasing decisions on soccer jersey at kelambir 38 sport store Pekanbaru by 28,7% and 71,3% is influenced by other variables not taken in this study.

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