Indira, Tirza Tantri (2022) Pengaruh Store Atmosphere Terhadap Kepuasan Konsumen Pada Ayam Penyet Cindelaras Bagan Batu Kecamatan Bagan Sinembah Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the effect of store atmosphere on consumer satisfaction in chicken penyet Cindelaras Bagan Batu, Bagan Sinembah District, Rokan Hilir Regency. The results of this study indicate that the variable Store Atmosphere with indicators Exterior, General Interior, Store Layout, Interior Point of Interest Display get results from respondents in the Good category. As for variable Consumer Satisfaction with indicators of Conformity of Expectations, Interest in revisiting, Willingness to recommend getting results from respondents in the Good category. The results of the simple linear regression research show that the Store Atmosphere has a significant relationship to consumer satisfaction. Willingness to recommend getting results from respondents in the Good category. The results of the simple linear regression research show that the Store Atmosphere has a significant relationship to Consumer Satisfaction. Willingness to recommend getting results from respondents in the Good category. The results of the simple linear regression research show that the Store Atmosphere has a significant relationship to Consumer Satisfaction.

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