Pratama, Yoga (2022) Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Helm Bogo Clasic Pada Toko Osaka Helmet. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze the effect of product quality and brand image on purchasing decisions for Bogo Classic helmets at the Osaka Helmet shop. This research was conducted at the Osaka Helmet Store, Marpoyan branch, Jl. Kaharudin Nasution, Simpang Tiga to all consumers or customers who come to Osaka Helmet by taking samples from the Lameshow formula. So, the samples in this study were 100 people. The method used is the quantitative method, the data analysis technique uses multiple linear regression tests. Based on the results of the analysis it was found that product quality has a significant positive effect on purchasing decisions, and brand image has a significant positive effect on purchasing decisions

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