Jaya, Alga Wilya Pama (2023) Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Batu Bata Ringan Pada Usaha Cv. Bersaudara Kubang Raya Pekanbaru, Riau. Other thesis, Universitas Islam Riau.

Text 167210787.pdf - Submitted Version Restricted to Registered users only Download (1MB) | Request a copy

Abstract

This study aims to discuss the importance of providing product quality to the decision to purchase light bricks at Business CV. Bersaudara Kubang Raya Pekanbaru, Riau. This type of research uses a descriptive survey research type. The research method used is a quantitative research method because the researcher gets the data by analyzing the data and by describing or describing the data by making observations at the research site. The importance of product quality because of the quality of lightweight bricks in CV. Bersaudara Kubang Raya Pekanbaru, Riau influence purchasing decisions. The results showed that product quality was seen from six indicators, namely performance, durability, conformance to specifications, features, reliability, and aesthetics. Meanwhile, purchasing decisions can be seen from five indicators, namely problem recognition, information search, evaluation of alternatives, purchase decisions and post-purchase behavior. The population in this study were customers of lightweight bricks CV. Bersaudara Kubang Raya Pekanbaru, Riau as many as 60 customers using the Slovin Formula. The results of the study can be concluded that there is a significant effect of product quality on purchasing decisions for lightweight bricks at CV. Bersaudara Kubang Raya Pekanbaru, Riau can be said to be very good at 80% and the remaining 20% is influenced by other things that are not examined.

Actions (login required)

View Item