Julianto, Adi (2022) Pengaruh Harga Terhadap Keputusan Pembelian Pada Toserba Figo Collection Km. 4 Kecamatan Tualang Kabupaten Siak. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the effect of price on customer purchasing decisions at the Figo Collection Km Department Store. 4 Tualang District, Siak Regency. The research variables are price and purchasing decisions. This type of research is quantitative research with descriptive methods. The location of this research is at the Figo Collection Km 4 Department Store, Tualang District, Siak Regency. The research sample is the customer of the Figo Collection Km department store. 4 Tualang District, Siak Regency, totaling 96 people. Probability sampling and incidental sampling techniques The research data is sourced from primary data obtained through the results of filling out questionnaires by customers. Based on the research results, it is known that the price offered by the Figo Collection Department Store is able to increase the selling value of the product. customers strongly agree when making purchases at the Figo Department Store. simple linear regression analysis proves that price has a significant effect on purchasing decisions at the Figo Collection Km Department Store. 4 Tualang District, Siak Regency.

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