Setiawati, Nanik (2023) Pengaruh Produk Halal Terhadap Keputusan Pembelian Konsumen Pada Produk Hpai Di Kabupaten Siak Sri Indrapura Riau. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of halal products on consumer purchasing decision on HPAI products in Siak Sri Indrapura regency, riau. the population in this study were regular customers of the HPAI bussiness center, ranging from the elderly, adults to adolescents. the sampling technique in this study was to use purposive sampling, namely samples selected using certain consideration adjusted to the objectives or research problems developed, so that the authors took a sample of 50 consumer. the data collection technique in this study used a questionnaire of questionnaire. the data analysis technique in this study used descriptive analysis and SPSS 26 testing. the results of this study indicate that halal products have a significant effect on consumer purchasing decisions on HPAI products in siak sri Indrapura regency riau.
Item Type: | Thesis (Other) |
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Contributors: | Contribution Contributors NIDN/NIDK Sponsor Efnita, Yul 1006126602 |
Uncontrolled Keywords: | Produk Halal, Keputusan Pembelian |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | > Manajemen |
Depositing User: | Afrilla Perpustakaan UIR |
Date Deposited: | 02 Aug 2025 08:17 |
Last Modified: | 02 Aug 2025 08:17 |
URI: | https://repository.uir.ac.id/id/eprint/26262 |
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