Saputra, Angga (2023) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pt. Arya Wisata Travel ( Trayek Pekanbaru – Tembilahan ). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this research is to determine and analyze the influence of price and service quality on consumer satisfaction at PT.Arya Wisata Travel (Trayek Pekanbaru – Tembilahan). This research is quantitative research. The population in this study were consumers at PT.Arya Wisata Travel (Pekanbaru – Tembilahan Route). The sampling technique in this study used a purposive sampling approach with a total sample of 96 respondents. The data analysis technique in this research uses multiple linear regression analysis using SPSS 25. The results of this research show that price has a significant effect on consumer satisfaction at PT.Arya Wisata Travel (Pekanbaru - Tembilahan route) and service quality has a significant effect on consumer satisfaction at PT.Arya Travel Tourism (Pekanbaru – Tembilahan Route). Analysis of the data used is to use Multiple Linear Regression Analysis. The results of this analysis can explain that there is a significant influence of the variables Price (X1) and Service Quality (X2) on Consumer Satisfaction (Y) simultaneously. The t test hypothesis (partial) shows that the Price variable has a significant influence on Consumer Satisfaction and the Service Quality variable has a significant influence on Consumer Satisfaction.

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