Fadhlurrohman, Fadhlurrohman (2023) Kemampuan Siswa SMPN 35 Pekanbaru Dalam Memahami Materi Teks Iklan Slogan Dan Poster. Other thesis, Fakultas Keguruan Ilmu Pendidikan.

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Abstract

The background of this research is that there are still many students who have ability scores below the Minimum Completeness Criteria (KKM) 75 set by the school, so that learning success has not been achieved for 85% of students. The problems of this research are: (1) how is the ability of class VIII students of SMPN 35 Pekanbaru in understanding advertising text material; (2) how is the ability of class VIII students of SMPN 35 Pekanbaru in understanding the slogan text material; and (3) how is the ability of class VIII students of SMPN 35 Pekanbaru in understanding the poster text material. This study aims to: (1) describe and analyze the ability of class VIII students of SMPN 35 Pekanbaru in understanding advertising text material; (2) describe and analyze the ability of class VIII students of SMPN 35 Pekanbaru in understanding slogan text material; (3) describe and analyze the ability of class VIII students of SMPN 35 Pekanbaru in understanding poster text material. The theories used in this research are Kosasih (2017), Slameto (2015), and Djamarah (2015). This research approach is a quantitative approach. The method used in the descriptive method. The main research data was collected by testing techniques. The results showed that: (1) the ability of class VIII students of SMPN 35 Pekanbaru in understanding advertising text material was achieved at an average of 80.86% or in the good category. However, learning mastery was not successful, because it was only achieved in 68.57% of students, or still below the success of 85%; (2) the ability of class VIII students of SMPN 35 Pekanbaru in understanding slogan text material was achieved at an average of 78.00% or in the good category. However, learning mastery was not successful, because it was only achieved in 62.86% of students, or still below the success of 85%; and (3) the ability of class VIII students of SMPN 35 Pekanbaru in understanding the poster text material was achieved at an average of 80.57% or in the good category. However, learning completeness has not been successful, because it is only achieved in 60.00% of students, or is still below the success of 85%.

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