Liana, Fitrah (2023) Pengaruh Harga Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Toko Shaqila Di Desa Kuntu (studi Kasus Konsumen Yang Pernah Belanja Di Toko Shaqila Di Desa Kuntu). Other thesis, Universitas Islam Riau.

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Abstract

The aim of this research is to determine the influence of price and product completeness on purchasing decisions at the Shaqila Shop in Kuntu Village. This research uses a sampling technique, namely a non-probability sampling technique, with the determination of the number of samples in this research using a purposive sampling technique using the 2013 Ferdinan formula. The number of samples in the research is 65 respondents. This research uses a data collection technique to distribute questionnaires to respondents. The data analysis method in this research is Multiple Linear Regression Analysis, Hypothesis Testing, Classical Assumptions, Determination Coefficient (R^2). Hypothesis testing using SPSS software. So the results of the research are (1) Price has a positive and significant effect on purchasing decisions at the Shaqila Shop in Kuntu Village, (2) Product Completeness has a positive and significant effect on Purchasing Decisions at the Shaqila Shop in Kuntu Village, (3) Price and Product Completeness simultaneously has a positive and significant effect on purchasing decisions at the Shaqila Shop in Kuntu village.

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