Sartika, Yulia (2023) Analisis Strategi Pemasaran Produk Unggulan Pembiayaan Murabahah Pada Bmt Mitra Arta Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

THE MARKETING STRATEGY ANALYSIS OF MURABAHAH FINANCING PRIME PRODUCT AT BMT MITRA ARTA PEKANBARU Yulia Sartika 182610063 The background in this research explained that murabahah financing was the most interest product by BMT Mitra Arta members and it became prime product. One of the reasons because murabahah financing was easier than other product. The purpose in this research examined to know marketing strategy for Murabahah financing prime product at BMT Mitra Arta Pekanbaru. This research used foeld research with qualitative approach method and data analysis used descriptive analysis technique where researcher tried to describe a symptom, event, activity that happen now. Descriptive research focused on actual problems happened in research conducted. The informant was one MBT Mitra Arta chairperson, 3 BMT Mitra Arta staffs and the total was four respondents. Research finding showed that marketing strategy for Murabahah financing prime product at BMT Mitra Arta pekanbaru where; BMT sales went to filed directly to promote murabahahfinancing product to prospective member and society. Besides, BMT also done to do marketing strategy with promoting murabahah product through social media such as facebook, and youtube. BMT Mitra Arta gave murabahah financing to prospective members, members and staffs in their daily needs such as starting new business and with this murabahah financing could help their economic. With this murabahah financing, BMT Mitra Arta could relieve prospective members with the easiness and easy access for the location.

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