Pf Pasaribu, Daniel (2022) Strategi Komunikasi Corporate Social Responsibility (csr) Ptpn V Kebun Air Molek I Sei Lala Dalam Meningkatkan Citra Perusahahan Di Kecamatan Sungai Lala Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.

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Abstract

Social responsibility is an important aspect in building a company's reputation and image. Social responsibility or commonly known as CSR is an obligation for companies to contribute to the internal and external environment. A communication strategy is a concrete stage in a series of communication activities based on a technical unit for implementing communication goals, while a technique is a choice of certain communication actions based on a predetermined strategy. PTPN V Corporate Social Responsibility Communication Strategy (Case Study of Sungai Lala District, Indragiri Hulu Regency. Based on Standard Policy Indicators and Objectives of the Corporate Social Responsibility Program Implementation of PTPN V Corporate Social Responsibility Program in Sungai Lala District, Indragiri Hulu Regency has been running according to the program, but in the observations that the author has made, not all of the programs are running, resulting in development disturbing the surrounding community and in carrying out the Policy the Corporate Social Responsibility Program is in accordance with the existing Regional Regulations concerning Corporate Social Responsibility, it has been running.

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