Putra Pratama, Fiqry (2023) Pemanfaatan Media Youtube Tuah Kreasi Dikalangan Mahasiswa Fakultas Ilmu Komunikasi Universitas Islam Riau. Other thesis, Universitas Islam Riau.

Text 189110283.pdf - Submitted Version Restricted to Registered users only Download (2MB) | Request a copy

Abstract

This study aims to determine the use of Tuah Kreasi YouTube media among students of the Faculty of Communication Sciences, Riau Islamic University. Using a qualitative approach. The problem of this research is how to use Tuah Kreasi youtube media among students of the Faculty of Communication, Riau Islamic University. This research approach is a qualitative approach. This research method uses the case study method. The subject of this study was a student of the Faculty of Communication Sciences, Riau Islamic University who followed the Tuah Kreasi youtube channel. The object of this study is the Tuah Kreasi Youtube channel. The research theory used by researchers is the theory of Computer Mediated Communication (CMC) which is divided into three parts, namely Cyberspace, Cybersociety, Cyberculture. The result of this research is that Riau Islamic University students who follow Youtube Tuah Kreasi use Youtube Tuah Kreasi as a source of entertainment, in addition, using the theory of Computer Mediated Communication, researchers found that in addition to subscribers to the Tuah Kreasi youtube channel among students of the Faculty of Communication Sciences, Riau Islamic University as a source of entertainment and information. Researchers also found that social interactions that occurred in the comment section of Tuah Kreasi's youtube channel, With a variety of content tailored to the needs of youtube channel subscribers also form groups based on the same likes, hobbies and interests.

Actions (login required)

View Item