Ronaldo, Ronaldo (2023) Bauran Pemasaran Syariah Dalam Meningkatkan Penjualan Pada Usaha Kuliner Super Bakar Magobil Di Pekanbaru. Other thesis, universitas islam riau.

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Abstract

Sharia marketing is one of marketing that is in accordance with the teachings of the Prophet Muhammad which is based on the Al-Qur'an and As-Sunnah. The formulation of the problem is how the Islamic Marketing Mix Increases Sales in the Super Bakar Magobil Culinary Business in Pekanbaru. This study aims to determine the application of the Islamic Marketing Mix in Increasing Sales at the Super Bakar Magobil Culinary Business in Pekanbaru. This research includes field research using descriptive qualitative analysis methods. The data sources used in this study are primary data sources and secondary data sources. Data collection techniques namely observation, interviews, and documentation. Data processing techniques by means of data reduction, data presentation, verification, and data checking. The results of this study indicate that the marketing carried out by the Super Bakar Magobil Culinary Business is in accordance with sharia and the use of the 4P method in the marketing mix has proven to have an effect on increasing sales Sharia Marketing, Increasing Sales.

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