Sabrina, Shelly (2023) Motif Dan Kepuasan Mengunggah Instagram Story Sebagai Bentuk Upaya Self-healing Pada Mahasiswa Baru Di Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

Instagram has developed its features, one of which is the Instagram story. This study aims to find out whether motives and satisfaction in uploading Instagram stories have a impact on self-healing efforts for new students at Islamic University of Riau. The theory used in this research is Uses and Gratification. This study uses a quantitative method by distributing questionnaires online to 98 respondents. The results of this study are that partially motive has no effect on self-healing, while satisfaction has a significant effect on partial self-healing. All of this data is valid and reliable. In the results of multiple linear regression tests, the constant value is 1.505, while each regression is -0.012 and 0.591 which shows the value of the regression coefficient is negative and also positive. For the F test, simultaneously motives and satisfaction have an influence on self-healing. Keywords: Instagram Story, Self-Healing, Uses and Gratification, Quantitative

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