Nuafrida, Rezi (2022) Analisis Efektivitas Penerapan Bauran Pemasaran Syariah Pada Gerai Oleh Oleh Rokan Hilir Di Bagansiapiapi. Other thesis, Universitas Islam Riau.

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Abstract

The research was carried out at the downstream souvenir shop in Bagansiapiapi, precisely on the main road of the Disperindagsar office complex. This research was conducted from the beginning of November 2021 to February 2022. The data used by the researchers in this study was to use primary data and secondary data with 35 samples. The technique in collecting sample data uses non-probability sampling method with purposive sampling technique. Then to collect data, the researchers distributed questionnaires to the owner of each product at the Rohil souvenir shop and conducted interviews with the Rohi souvenir shop manager. For the results obtained from this study, the average respondent stated that they strongly agreed and agreed with several questions asked about products, prices, promotions, place/distribution, people, and physical evidence. From the analysis conducted, the researcher concludes that the Rohil gift shop has implemented an effective sharia marketing mix which can be seen from the average results of the questions answered by respondents stating strongly agree and agree. Meanwhile, souvenir outlets must continue to innovate every day to maintain products, prices, places, promotions, people, and physical evidence to be maximized in the future and souvenir outlets to survive as market intermediaries for MSME players. From the analysis conducted, the researcher concludes that the Rohil gift shop has implemented an effective sharia marketing mix which can be seen from the average results of the questions answered by respondents stating strongly agree and agree. Meanwhile, souvenir outlets must continue to innovate every day to maintain products, prices, places, promotions, people, and physical evidence to be maximized in the future and souvenir outlets to survive as market intermediaries for MSME players. From the analysis conducted, the researcher concludes that the Rohil gift shop has implemented an effective sharia marketing mix which can be seen from the average results of the questions answered by respondents stating strongly agree and agree. Meanwhile, souvenir outlets must continue to innovate every day to maintain products, prices, places, promotions, people, and physical evidence to be maximized in the future and souvenir outlets to survive as market intermediaries for MSME players.

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