Oktama, Winda (2023) Positioning Beauty Vlogger Dalam Membangun Citra Produk Kosmetik Madame Gie Di Instagram @emizlnta. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to identify and analyze the positioning of beauty vloggers in building the image of Madame Gie's cosmetic products on Instagram @emizlnta. This research is a descriptive study with a qualitative approach. Researchers used observation, interviews and documentation to collect the data needed in this study. Based on the results and discussion of the research, it can be concluded that Positioning Beauty Vlogger in Building the Image of Madame Gie's Cosmetic Products on Instagram @emizlnta has been done well and consistently. Where Emi Zulianita has carried out all existing positioning strategies, so as to create a positive image of Madame Gie's cosmetic products in the eyes of the public compared to other competitors through this approach. In building the brand image of madame gie products, Emi Zulianita as a beauty vlogger uses Instagram social media which is considered very effective in promoting and building the image of a product. Then Emi Zlianita also has role models like Hanum Mega and others. Emi Zulianita as a content beauty vlogger for Madame Gie's cosmetic products chooses women of all ages, especially teenagers who want to change their appearance and increase their self-confidence. Madame Gie's products are cosmetic products that have a good image in the eyes of the Indonesian people. Emi Zulianita creates content that contains information about the advantages of madame gie products and how to use them or make tutorials on these products.

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