Lestari, Nafa Tiara (2023) Hubungan Antara Gaya Hidup Hedonis Dengan Perilaku Konsumtif Pada Mahasiswa Penggemar K-pop di Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

College students are in a transitional stage from teenage life to early adulthood. In this event, students are easily influenced by the environment that occurs around them. Consumptive behavior is the behavior of individuals who tend not to think rationally about what they buy or consume excessively without knowing its use. Consumptive behavior can be influenced by a hedonic lifestyle. This study aims to determine the relationship between consumptive behavior and hedonic lifestyle in K-Pop fanatic students at Riau Islamic University. The data collection method used in this research is the hedonic lifestyle scale which consists of 23 items, and the consumptive behavior scale which consists of 21 items. The subjects in this study were 346 students at Riau Islamic University who knew and liked K-Pop which was obtained through a purposive sampling technique. The data analysis method used is Pearson's Product Moment. The results of the analysis show that there is a significant positive relationship between the hedonic lifestyle and consumptive behavior with a value (r) of 0.798 and a significance coefficient of 0.000 (p <0.05). This means that the higher the level of hedonic lifestyle is followed by the higher the level of consumptive behavior in student K-Pop fans.

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