Analisis Strategi Komunikasi Krisis Pada PT Perkebunan Nusantara V Dalam Menanggulangi Kasus Publikasi Negatif Galian C Tahun 2023

Luthfiah, Azzahra (2024) Analisis Strategi Komunikasi Krisis Pada PT Perkebunan Nusantara V Dalam Menanggulangi Kasus Publikasi Negatif Galian C Tahun 2023. Other thesis, Universitas Islam Riau.

Text 209110140.pdf - Submitted Version Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

Communication strategy is effective planning in conveying a message so that it is easily understood by the communicant and can accept what has been conveyed so that it can change a person's attitude or behavior. Crisis communication is a dialogue process between the company and the public which is carried out with the aim of dealing with the crisis that is hitting the company. The communication strategy used to deal with this crisis can improve the image and reputation of the crisis. The research method used in this research is descriptive qualitative. The type of qualitative descriptive research used in this research was chosen because the research was intended to obtain information regarding the crisis communication strategy at PT Perkebunan Nusantara V in dealing with cases in scientific depth, the strategy used was a denial strategy and PT Perkebunan Nusantara V used partner media to delivered a message to the public from the results of research on Crisis Communication Strategy Analysis at PT Perkebunan Nusantara V that the crisis communication strategy used was to use a Nonexistence strategies response in the form of denying accusations of negative publications using all evidence, collaborating with other media, PTPN V also emphasized that Reservoir construction and exploration activities carried out in the core plantation area are not Excavation C.

Actions (login required)

View Item