Pengaruh Ketersediaan Produk Terhadap Keputusan Pembelian Pada CV. Herry Motorrindo Mandiri

Nofri, Said (2025) Pengaruh Ketersediaan Produk Terhadap Keputusan Pembelian Pada CV. Herry Motorrindo Mandiri. Other thesis, Universitas Islam Riau.

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Abstract

The aim of this research is to analyze, find out and explain the influence of product availability on purchasing decisions at CV. Herry Motorrindo Mandiri. This type of research uses a quantitative approach method. For the sampling method, incidental sampling took a sample of 95 people. The data collection technique used by the author was the method of observation, interviews and distributing questionnaires. Meanwhile, the data analysis techniques used in this research using SPSS 26 are validity test, reliability test, normality test, heteroscedasticity test, coefficient of determination test (R2), and significance test (t test). The results of testing the hypothesis show that product availability influences consumer purchasing decisions. The results of the coefficient of determination value obtained are R2 = 0.382, which means that there is a relationship between product availability (X) and purchasing decisions (Y) of 38.2%. Meanwhile, the remaining 61.8% is influenced by other variables not examined in this research. And the t test value obtained is t count 7.579 and t table 1.985, which means the significant value is 0.000<0.05 and there is an influence between product availability and purchasing decisions.

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