Retorika Digital Konten Kreator @vmuliana Sebagai Media Edukasi Jobseeker Di Tiktok

Sandi, Niki Aulia (2025) Retorika Digital Konten Kreator @vmuliana Sebagai Media Edukasi Jobseeker Di Tiktok. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to find out how the digital rhetoric of content creator @vmuliana as a jobseeker education media on TikTok. The theory used is Ferdinand De Saussure's Semiotics which has two main concepts, namely signifier and signified. This research uses qualitative research methods, with the research subject being the TikTok @vmuliana account in the form of TikTok @vmuliana content selected using purposive sampling technique. The data collection techniques used are observation, documentation and literature study. The results of the research and conclusions show that Vina uses various language styles such as conversational language style, simple language style and medium language style to make the message she conveys feel relaxed. In terms of voice style, Vina uses up and down, up and down and flat voice styles to emphasize what she says. And in her TikTok content Vina uses gestures such as, cheerful expressions, neat clothes and hand movements in saying something. In her TikTok content Vina also uses her point of view, all of these styles become a unity that Vina presents in her TikTok content to attract audiences.

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