Perencanaan Komunikasi Bawaslu Kota Pekanbaru Dalam Upaya Menyukseskan Pemilu Tahun 2024

Juita, Rahma (2023) Perencanaan Komunikasi Bawaslu Kota Pekanbaru Dalam Upaya Menyukseskan Pemilu Tahun 2024. Other thesis, Universitas Islam Riau.

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Abstract

The low level of public participation or political education, then the lack of public awareness of voting rights and the occurrence of fraud or violations during elections have resulted in the election not running properly, making institutions such as the General Election Supervisory Agency (Bawaslu) to be more active in socializing to the public regarding important things that all people need to know. The purpose of this research is to find out the communication planning of Bawaslu Pekanbaru City in an effort to make the 2024 elections a success. This research uses qualitative research methods where the researcher is the key instrument with the intention of interpreting a phenomenon that occurs and is carried out by involving various existing techniques. The techniques used in data collection are interviews, observation and documentation, then using triangulation techniques as data validity techniques. The informants in this study amounted to seven people who were the Chairperson, Head of the Supervision Division and Inter-Agency Relations, as well as five staff, four of whom were public relations staff of Bawaslu Pekanbaru City. The results of this study that, the planning process includes who, how, and when. Then communication planning has adjustment principles and the last is the stages of making communication planning starting from situation analysis, understanding the internal and external environment, communication objectives, messages, media to budget costs.

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