Kolaborasi Humas Pemda Dengan Perusahaan Pers Dalam Optimalisasi Pencitraan Pemerintah Kabupaten Kepulauan Meranti Melalui Media Masa

Arif, Anshary (2023) Kolaborasi Humas Pemda Dengan Perusahaan Pers Dalam Optimalisasi Pencitraan Pemerintah Kabupaten Kepulauan Meranti Melalui Media Masa. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to identify and explain the collaboration of the Public Relations Department of the Meranti Islands Regency Government in optimizing local government imagery through massive publications in the media.Pasta., Not all Press Releases can be published by all media in the area to be published in Print and Electronic Media Online (website). and also there is still negative news about the Regional Government.The research method uses qualitative research methods as a technique for data collection and direct interviews with informants such asHead of Public Relations and Protocol Section, Head of Publication sub-section of the Public Relations and Protocol Secretariat of Kep Meranti Regency. Head of Online MediaChoirs. Riau bow Print Media PT. media bow Mandiri. PT. riau media television Rtv Riau Television Mandiri, PT. riau media television Rtv Riau Television. The results showed that the Collaboration of Local Government Public Relations with Press Companies in Optimizing the Image of the Meranti Islands Regency Government through the MediaPasta. quite effective but still not optimal, this can be seen from the face to face dialogue that was built by the Public Relations of the Regional Secretariat of the Meranti Islands district with media companies which have been carried out several times and also carried out activities that foster Trust Building by the Public Relations of the Regional Secretariat with Media personnel and also seen fromCommitment to Process in the form of a Memorandum of understanding already exists. However there isa number of constraints or there are several factors inhibitor in optimizing the image of the Meranti Islands Regency Government by the media and also public relations where inhibitor it happened because the budget is still lacking agreed by both sides company press as well as the Meranti Islands Regency Government where the company emphasizes the costissued still not fulfilling well-being for journalists as well as companies while for the Meranti Islands Regency government it is based on the existing Regional Revenue and Expenditure budget. And also the next obstacle is communication betweenParty Public Relations of the Regional Secretariat of the Meranti Islands with the Media Company Or journalists in the field where this often occursin form of miss communication both reporting and making news that will published in existing media.

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