Strategi Pengembangan Usaha Ternak Itik Manila Di Kecamatan Pinggir Kabupaten Bengkalis Provinsi Riau

Kurniawan, Ega (2023) Strategi Pengembangan Usaha Ternak Itik Manila Di Kecamatan Pinggir Kabupaten Bengkalis Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

The manila duck business in Pinggir Sub-District, Bengkalis Regency, Riau Province can improve the welfare of farmers, but there are still some internal and external conditions that affect business development. This study aims to determine and analyze: (1) Characteristics of breeders and business profiles of manila ducks; (2) management of manila duck farming; (3) the condition of the internal and external environment of manila duck business; and (4) manila duck business development strategy. This study uses a survey method. Research on manila ducks in Pinggir Sub-District, Bengkalis Regency, Riau Province was carried out from May to October 2022. The respondents were 21 breeders spread over each village taken by census. The data used are primary data and secondary data. The data analysis method used is descriptive qualitative and quantitative and uses SWOT analysis. The results showed that: (1). The average age of the breeder is 53.71 years, the average level of education of the breeder is 7 years, the average farmer's business experience is 7.90 years and the average family dependent of the breeder is 3 people. Business profile with micro business scale, form of individual business and the average use of capital is Rp 8,722,368.45. (2). One production period for manila ducks is 6 months. The average production cost incurred is Rp. 6,034,635.12/period. The resulting production is only the same type, namely manila duck with an average production of 357 kg/period with the price of manila duck being Rp. 25,000/kg. The average gross income received is Rp. 8,925,000/period and net income is Rp. 2,890,364.88 /period with an average RCR value of 1.48. (3). The condition of the internal environment that has the highest weight score is on strength, including: personal capital and the manila duck has a large weight with a weight score of 0.46. The external environmental condition that has the highest weight score is the opportunity, namely manila duck meat can be a substitute for chicken meat with a weight score of 0.51. (4). The manila duck business is in quadrant I with SO strategy, namely (a) increasing production capacity, and (b) carrying out continuous production activities.

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