Pengaruh Strategi Pemasaran Syariah Terhadap Kepuasan Pelanggan Pada Toko Herbal Az-Zahra Kota Dumai

Andira, Hayu and Sundari, Eva (2021) Pengaruh Strategi Pemasaran Syariah Terhadap Kepuasan Pelanggan Pada Toko Herbal Az-Zahra Kota Dumai. Jurnal Tabarru : Islamic Banking and Finance, 4 (2). pp. 335-344. ISSN 2621 - 6833

Text 15. Pengaruh Strategi Pemasaran Syariah Terhadap Kepuasan Pelanggan.pdf - Published Version Download (1MB)

Abstract

This study aims to determine and analyze the effect of sharia marketing strategies on customer satisfaction at the Az-zahra herbal shop, Dumai city. The research sample was 86 respondents and the sampling method was accidental non random sampling. Data analysis was carried out descriptively and quantitatively with simple linear regression analysis tools. The results showed that the sharia marketing strategy in Az-Zahra herbal shop had a positive and significant effect on customer satisfaction. The results of the hypothesis test were simultaneously obtained that sharia marketing strategy (X) positively affects customer satisfaction at herbal store az-zahra Dumai city (Y) judging by adjusted R Square value of 0.677. So the hypothesis of sharia marketing strategy to customer satisfaction at az-zahra herbal shop Dumai city expressed agree or accepted.

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