Rizal, M. Tondy (2023) Pengaruh Harga Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada De’piek CafÉ Kecamatan Ujung Batu Kabupaten Rokan Hulu. Other thesis, Universitas Islam Riau.
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Abstract
The Effect of Price and Café Atmosphere on Consumer Satisfaction at De'piek Café, Ujung Batu District, Rokan Hulu Regency Oleh M. Tondy Rizal 175210894 The purpose of this study was to know and analyze the effect of price and cafe atmosphere on consumer satisfaction at De'piek Café, Ujung Batu District, Rokan Hulu Regency. This research was conducted at De'piek Café, Ujung Batu District, Rokan Hulu Regency. The sample in this study amounted to 127 people. Data Analysis using Multiple Linear Regression. The results of the research that have been carried out explain that multiple linear regression analysis obtained an R Square value of 0,618 (61,8%) meaning that the price and cafe atmosphere have a positive effect on customer satisfaction at De'piek Café, Ujung Batu District, Rokan Hulu Regency by 61,8%, while the rest by 38,2% describes other independent variables that were not observed in this study.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Prices, Café Atmosphere and Consumer Satisfaction. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 24 Sep 2024 08:46 | ||||||
| Last Modified: | 24 Sep 2024 08:46 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/23883 |
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