Peranan City Branding Dalam Meningkatkan Kunjungan Wisatawan Hutan Mangrove Kota Dumai

Fikri, Muhammad (2024) Peranan City Branding Dalam Meningkatkan Kunjungan Wisatawan Hutan Mangrove Kota Dumai. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to increase Mangrove forest tourists in building the city's image as a tourist destination. City Branding is also a tool for rebuilding the image of a city. City Branding has 4 strategies, namely City Branding attributes, messages, differentiation and ambassadorship. This research uses descriptive qualitative research using non-probability sampling techniques. Data collection techniques through interviews, observation and documentation. The subjects in this research will be concerned community figures, managers and visitors. The research results show that the City Branding Attribute is a promising facility for tourist destinations. Messages is a folk tale associated with seven daughters. Differentiation is a mangrove tourist spot that is easy for tourists to reach, while Ambassadorship is promoting tourist destinations by involving an Event Organizer (EO) called Dumai Merindu through social media.

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