Pemanfaatan Media Sosial Sarana Promosi Oleh Pengelola Bisnis Online Rumahan Di Pekanbaru

Nurdiani, Lala (2023) Pemanfaatan Media Sosial Sarana Promosi Oleh Pengelola Bisnis Online Rumahan Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The use of social media by every home online business is certainly not the same, this is related to many things including their ability to take advantage of social media. Home online business managers may use all types of online media, but it is possible that there are home online businesses that only use one type of media. Mapping the use of social media by home online businesses can be the basis for further research or community service activities. The purpose of this study is to find out and analyze the use of social media as a means of promotion by home online business managers in Pekanbaru. The research method used is a qualitative method. From the results of the study it is known that the marketing plan for the Utilization of Instagram Social Media by MSMEs as a Product Marketing Communication Media in Pekanbaru City, namely from the observations obtained, Instagram is the most widely used social media in Pekanbaru City, people like to shop online, and products that people in Pekanbaru City are often looking for are products that are trending in that place. Utilizing Instagram as a medium for marketing products, determining the products you want to offer to consumers, determining the prices of the products offered to consumers, marketing products by posting product photos on Instagram every day, and the final step is to maintain quality of the products offered so that consumers become customers.

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