Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen (studi Kasus Pada Bolo Caffe Jl. sisingamangaraja, Bangkinang)

Imelda, Imelda (2023) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen (studi Kasus Pada Bolo Caffe Jl. sisingamangaraja, Bangkinang). Other thesis, Universitas Islam Riau.

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Abstract

The research conducted by the author aims to see the effect of the storeatmosphere on consumer purchasing decisions (Case Study on Bolo Caffe Jl.Sisingamangaraja, Bangkinang). to determine the effect of these variables usedindicators Store Atmosphere (x) General Exterior, General Interior, Store Layout,. Interior Display. Meanwhile, the indicators used for the Purchase Decisionvariable (y) consist of Problem Recognition, Information Search, AlternativeEvaluation, Purchase Decision, Post-Purchase Behavior. The method of this studyuses quantitative methods. Data processing using data analysis techniquesvalidity test, reliability test, Simple Linear Regression test, t (partial) test,Determination test (r2). By using the SPSS 25 application. Based on the testscarried out, the results obtained from the Store Atmosphere affect PurchaseDecisions.

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