Building The Era Of The Pandemi And Post Covid Era Of 19 MSME Sectors Through Digital Media and Creative Economy (Cases In Msmes Of Breadfruit Chips And Fan Fried Bananas) In Riau Province.

Fahrial, Fahrial and Tibrani, Tibrani and Elinur, Elinur and Gunawan, Fachmi and Maulana, Putra (2023) Building The Era Of The Pandemi And Post Covid Era Of 19 MSME Sectors Through Digital Media and Creative Economy (Cases In Msmes Of Breadfruit Chips And Fan Fried Bananas) In Riau Province. In: The 9th International Conference Sustainable Agriculture, Food, and Energy (SAFE2023), Chiang Mai, Thailand, 28-29 Mei 2023, Thailand.

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Abstract

Cultivation of breadfruit and kapok bananas is underplanted. Production of breadfruit chips and fried bananas has fluctuated and the income of entrepreneurs is unstable. Kripik Breadfruit chips and fried banana fans which have been processed by entrepreneurs have potential and these foods have become superior food in Riau Province. raw materials that can be obtained from various regions but are not sufficient for smooth production. This study aims to: 1) Knowing the characteristics and profiles of Breadfruit Chips and Fried Banana Fan in Riau Province. 2) Planning a production, marketing, finance business in the breadfruit chips and fan fried bananas in Riau Province 3) Knowing the strategy of building a Pandemic and Post Covid 19 era business from products and businesses.4) Knowing the strengths, weaknesses, opportunities, threats (SWOT), products and business development strategies that are run. 5) Implement the chosen business strategy. 6) Evaluate the implementation of the business run. Data Analysis: Descriptive Qualitative and Quantitative Data analysis: descriptive qualitative, multiple regression, empirical and SWOT. Research results: 1) Characteristics. Agribusiness MSMEs are in the age group 35 to 57 junior high school education, the experience of trying 1-10 years, the number of family dependents of 3 people and the average employee of 3 people. UMKM business profiles use their own capital and there is training assistance, labor is used in the family and outside the family. The use of labor in accordance with the availability of raw materials, customers and production has more than 300 people in terms of MSME management is still running according to family rules, 2) Breadfruit and fried banana chips are running and profitable, 3) Strategies to build a Pandemic and Post Covid era business 19 is increasing the amount of production of raw materials and is managed more professional, 4) Strengths, weaknesses, opportunities and threats so that they are included in the quadrant I, namely have the potential to be developed, 5) Implementation of each region has a different potential of Pekanbaru and Kampar 6) Breadfruit and Banana Kripik Business Fried fan is not optimal, suggestions need to procure breadfruit raw materials and kapok bananas which are sufficient to meet market needs. Research has prospects and is not affected by Pandemic and Post Covid19 conditions

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