THE IMPACT TO THE ECONOMY FROM FAKE REVIEWS ON FINTECH PRODUCTS: A SYSTEMATIC LITERATURE REVIEW

Agustin, Hamdi and Binti Rosli, Norhayati and Hai Hung, Lo and Atastina, Imelda (2024) THE IMPACT TO THE ECONOMY FROM FAKE REVIEWS ON FINTECH PRODUCTS: A SYSTEMATIC LITERATURE REVIEW. International Journal of Applied Engineering & Technology, 6 (1). pp. 1432-1441. ISSN 2633-4828

Text ijaet20v6-1-2024-140.pdf - Submitted Version Restricted to Repository staff only Download (229kB) | Request a copy

Abstract

Given the increasing competition in the fintech business world, investigating how consumer-generated reviews influence consumer decisions has become crucial. Fake reviews are generated to increase sales as online reviews play an important role in consumer decision making. Likewise, the problem that arises from FinTech is fake review. Online platforms may claim to remove fake reviews, but it's still a pretty big problem for companies. The aim of our research is to conduct research on the impact on the economy from fake reviews on FinTech Products using the systematic literature reviews (SLR) method. Literature data used in this paper are obtained from Scopus, PubMed, Science Direct and then imported into Mendeley software the most widely used databases in academics. At this stage, some irrelevant papers are excluded based on the title and abstract. From the appropriate paper, the second stage of selection is carried out to determine the final paper. By conducting a systematic literature review, we identified the main impact to the economy from fake Reviews on FinTech Products, namely that it will influence the results of purchasing decisions, marketing and the loss of business opportunities. Meanwhile, the positive impact of consumers can save decision-making time before the transaction and they achieve psychological balance when consumers ask for approval after purchasing.

Actions (login required)

View Item