Atika, Tessa (2023) Pengaruh Kualitas Produk Promosi Terhadap Keputusan Pembelian Di Toko Biang Parfum Air Molek Indragiri Hulu. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted with the aim of finding out the influence of product quality and promotion on purchasing decisions at the Biang Parfum Air Molek Indragiri Hulu Shop. The sampling technique in this research was purposive sampling technique with the lemeshow formula. In this case, researchers took 98 samples by distributing questionnaires to respondents. The method used is descriptive analysis and Multiple Linear Regression Analysis. The research results showed that partially product quality had a positive and significant effect on purchasing decisions, partially promotion had a positive and significant effect on purchasing decisions and simultaneously product quality and promotion had a positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Promotion, Purchasing Decisions | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 21 Mar 2024 11:18 | ||||||
| Last Modified: | 21 Mar 2024 11:18 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/23392 |
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