Pengaruh Cusotmer Experience Terhadap Kepuasan Pelanggan Ayam Remuk Pak Tisto Cabang Teras Kayu Resto

Hidayat, Rahmad (2023) Pengaruh Cusotmer Experience Terhadap Kepuasan Pelanggan Ayam Remuk Pak Tisto Cabang Teras Kayu Resto. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the influence of customer experience on customer satisfaction of Pak Tisto's Crushed Chicken, Teras Kayu Resto Branch. This type of research uses a quantitative method approach. The population in this study were all the people of the city of Pekanbaru who had bought Pak Tisto's Chicken Crushed Chicken. The sample in this study amounted to 100 respondents using a sampling technique (accidental sampling). The collection is done by distributing questionnaires. Data analysis techniques used validity test, reliability test, simple linear regression analysis test, t test, and coefficient of determination test. The results of this study indicate that the Customer Experience variable with Sense, Feel, Think, Act, Relate indicators gets results from respondents in the Very Good category. As for the variable Customer Satisfaction with indicators of Conformance of expectations, Interest in revisiting, Willingness to recommend getting results from respondents in the Very Good category. The results of the simple linear regression study show that Customer Experience has a significant relationship to Customer Satisfaction. The results of the coefficient of determination show that the R Square value is 0.618, which means that the Customer Experience variable can affect Customer Satisfaction by 61.8% while the remaining 38.2%

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