Harto, Budi and Rinaldi, Kasmanto and Sulistya, Ariraya (2022) Rencana Strategi Bisnis Jualan Online di Masa Pandemi Covid-19. Engineering and Technology International Journal (EATIJ), 3 (3). pp. 188-192. ISSN 2714-755x
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Abstract
Online business is currently growing rapidly. This is because shopping online makes the limitations of distance, time, and cost easily overcome. There are many factors that influence someone to shop online, ranging from lower costs, quality of goods, trust, consumer perceptions of risk, to other factors. The purpose of this study was to analyze the effect of risk perception, consumer involvement and consumer trust on consumer buying interest online.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | risk perception, consumer involvement, consumer confidence, buying interest |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Kriminologi |
| Depositing User: | Mia |
| Date Deposited: | 05 Oct 2023 03:05 |
| Last Modified: | 05 Oct 2023 03:05 |
| URI: | http://repository.uir.ac.id/id/eprint/22460 |
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