Symbolic dissemination: The meaning of corruption in Instagram social media

Fernando, Henky and Larasati, Yuniar Galuh and Latif, Syahrul Akmal (2022) Symbolic dissemination: The meaning of corruption in Instagram social media. Bricolage ; Jurnal Magister Ilmu Komunikasi, 8 (1). pp. 63-78. ISSN 2502-0935

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Abstract

This study describes the meaning of corruption crimes disseminated by Instagram social media users through meme symbols. The description in this study will provide a comprehensive understanding of the crime of corruption in the public discourse of Instagram social media users. This study uses a descriptive qualitative netnography method. The data collection technique in this study begins with reading 104 thousand memes uploaded by Instagram social media users through the search keyword hashtag #korupsi. Analysis of the data is done by describing and interpreting the data thematically to reveal the meaning of the crime of corruption. The findings in this study indicate that the crime of corruption is not a little defined through the symbolization of animals, actors, and state institutions. In this context, the use of these symbols refers to three meanings, namely; dehumanizing behavior, elitist behavior and interpreted as a collective crime.

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