Akbar, Anshoruhu (2022) Pengaruh Gaya Hidup Dan Costumer Experience Terhadap Repusrchase Intention Konsumen Di Teras Kopi Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of lifestyle and customer experience on consumer repurchase intention at Teras Kopi Pekanbaru. The population in this study are all consumers who have bought and visited Teras Kopi. The sampling technique in this study used Accidental Sampling, namely the determination of the sample that was deliberately selected and met indirectly on the object of research, amounting to 65 people. Data collection techniques in this study using questionnaires, interviews and documentation. The data analysis technique in this study uses SPSS 26. The results of this study indicate that lifestyle and customer experience partially and simultaneously have a significant effect on consumer repurchase intention at Teras Kopi Pekanbaru.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Lifestyle, Costumer Experience And Repurchase Intention | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 05 Jul 2023 06:49 | ||||||
| Last Modified: | 05 Jul 2023 06:49 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/22072 |
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