Analisis Faktor-faktor Perilaku Konsumen Yang Mempengaruhi Pengambilan Keputusan Pembelian Menurut Perspektif Ekonomi Syariah (Studi Kasus Pada Mimie Bolu Kemojo Mini Pekanbaru)

Prama Gunanta, Rizki (2022) Analisis Faktor-faktor Perilaku Konsumen Yang Mempengaruhi Pengambilan Keputusan Pembelian Menurut Perspektif Ekonomi Syariah (Studi Kasus Pada Mimie Bolu Kemojo Mini Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the factors of consumer behavior towards purchasing decision making. Consumer welfare will increase if you consume a lot of useful, halal goods, and reduce bad goods. Knowing consumer behavior will be very helpful for a business as a benchmark in identifying its market. The formulation of the problem in this study is whether cultural, social, personal, and psychological factors influence purchasing decision making. With the process of collecting data using a questionnaire through field research, using 100 respondents with a sampling technique using the slovin formula. The research method used is a quantitative descriptive method using SPSS version 23. The partial test results for the values ??of cultural factors and psychological factors obtained values ??with tcount > ttable of 3.246 > 1.985 with a significance value of 0.006 <0.05 and a psychological value of 2.499 > 1.985, a significance of 0.008 > 0.05, this shows that cultural factors and psychological factors have a partial effect on purchasing decisions. On social and personal factors, the tcount > ttable value is 2.537 > 1.985 with a significance of 0.083 > 0.05, personal factors obtain a value of 1.749 <1.985 with a significance of 0.019 <0.05 indicating that these two factors have an effect but do not partially influence decision making purchase. Simultaneously cultural, social, personal, and psychological factors show a positive and significant influence on purchasing decisions. Of the four dependent variables, it is known that the most dominant factor is the psychological factor with a value of 2.499 > 1.985 with a significance of 0.008 because from the description of the Standardized Coefficients, Beta is obtained with a value of 0.213 meaning that the greater the number, the more dominant the variable will be.

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