Laili Handayani, Dian (2022) Pengaruh Efektivitas Komunikasi Pemasaran E-commerce Shopee Terhadap Minat Beli Remaja Perempuan Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The Influence of the Effectiveness of Shopee E-Commerce Marketing Communications on the Buying Interests of Female Teenagers in Pekanbaru City Dian Laili Handayani 189110124 This study aims to see how much the influence of the effectiveness of Shopee E-Commerce marketing communications has on the buying interest of young women in the city of Pekanbaru. This study uses AIDDA theory(Attention- Interest-Desire-Decision-Action) with the assumption that this theory helps in planning so that it can attract the attention of audiences/consumers in order to get the desired action. In this study the research method used was quantitative with a sample of 100 respondents using a questionnaire as a research instrument which was then processed using the SPSS 24 program. Instrument validity testing was carried out using product moment correlation and reliability testing using Alpha Croncbach. The results obtained were that the effectiveness of Shopee E-Commerce marketing communications on the buying interest of young women in the city of Pekanbaru was very effective.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Marketing Communication, Shopee E-Commerce, Purchase Intent | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 10 May 2023 02:57 | ||||||
| Last Modified: | 10 May 2023 02:57 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21625 |
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