Syaripudin, Ahmad (2022) Pengaruh Citra Merek Terhadap Keputusan Pembelian Produk Pada Noname Store Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The reserach conducted by fully aims to seee the effect of brand image on product loading decisions at noname store in pekanbaru city. To determine the effect of these variables, brand image indicator (X) are used, maker image, user image, product image. Meanwhile, the indicator used is the loading decision variable (Y) consisting of problem recognition, information search, alternative evaluasion, purchase decisions, post purchase behavior. The method of this study uses quantitative methods. Data processing uses data analysis technique validity test, realibily test, simple linear regression test (partial) test, determination test (r 2 ). Using the SPSS 25Application based on the test carried out, the keyword brand image result affect purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | brand image, purchase decisions | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 10 May 2023 02:55 | ||||||
| Last Modified: | 10 May 2023 02:55 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21622 |
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