Salam Putra, Fikri (2022) Pengaruh Saluran Distribusi Terhadap Keputusan Pembelian Pada Toko Salam Shoes Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to analyze the influence of distribution channels at Salam Shoes Pekanbaru Store and to analyze purchasing decisions at Salam Shoes Pekanbaru Store. This study aims to analyze the effect of distribution channels on purchasing decisions at Salam Shoes Pekanbaru Store. To determine the effect of these variables, the distribution channel indicator (X) is used which consists of market considerations, goods considerations, company considerations, intermediary considerations. While the indicators used in the purchase decision variable (Y) consist of indicators of problem analysis, information seeking, purchasing decisions, post-purchase behavior. This research method uses quantitative methods with a descriptive approach. Processing using data analysis techniques validity test, reliability test, t test (partial), coefficient of determination test (r) and simple linear regression using the SPSS application.25. Based on the tests conducted, it was found that the results of the distribution channel influenced the purchasing decision by 59.9% and the rest were influenced by factors not observed in this study.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Distribution channels, purchasing decisions | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 05 May 2023 03:02 | ||||||
| Last Modified: | 05 May 2023 03:02 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21574 |
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