Implementasi Kewajiban Konsumen Untuk Membaca Informasi Produk Dalam Transaksi E-commerce Berdasarkan Undang-undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen

Putri Candra, Gita (2022) Implementasi Kewajiban Konsumen Untuk Membaca Informasi Produk Dalam Transaksi E-commerce Berdasarkan Undang-undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen. Masters thesis, Universitas Islam Riau.

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Abstract

Buying and selling activities are activities that are commonly found in the community. At present, technological developments have a positive impact, one of which is from an economic aspect. Buying and selling that used to be done conventionally is now more modern by utilizing the internet network to carry out business activities. E-commerce is a term used to describe the sale of goods and services via the Internet. This condition brings sellers and buyers together in a digital buying and selling platform. Unlike conventional transactions, E-commerce allows transactions between businesses and consumers digitally or online. However, this activity has the potential to create forms of fraud and is a major concern for the Government. Thus, the Government seeks to protect consumers as the weaker party by regulating Law Number 8 of 1999 concerning Consumer Protection. It regulates what are the rights and obligations of consumers and business actors. This research focuses on the consumer's obligation to read product information as stipulated in Article 5 letter a of the Consumer Protection Act. The purpose of this study is to determine the implementation of consumer obligations to read product information in E-commerce transactions based on the Consumer Protection Act. Consumer protection. The method used in this research is empirical or in another term it is called sociological legal research. This research starts from primary data, namely data obtained directly from the community and supported by secondary data in the form of books and literature. This research is analytical descriptive in nature, which provides a detailed, clear, and systematic description of the main research problems. The Consumer Protection Act contains the principle of legal certainty which is intended so that both business actors and consumers obey the law and obtain justice in the implementation of consumer protection, and the state guarantees legal certainty. Implementation of consumer obligations to read product information based on the Consumer Protection Act at XII Regional Office of National Civil Service Agency, Pekanbaru City (hereinafter referred to as Kantor Regional XII Badan Kepegawaian Negara Pekanbaru) has not been carried out consistently due to a lack of compliance and public understanding of consumer law protection in buying and selling transactions. The constraining factors include the lack of concern for consumers who want to be smart consumers and protect themselves in E-commerce transactions. Apart from that, there are also no strict sanctions for the consumers themselves if they do not carry out their obligations according to what is regulated in the Consumer Protection Act which is also another factor.

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