Personal Branding Alya Fazira Dalam Membangun Kredibilitas Sebagai Daily Vlogger

Nafarina Ds, Annisa (2022) Personal Branding Alya Fazira Dalam Membangun Kredibilitas Sebagai Daily Vlogger. Other thesis, Universitas Islam Riau.

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Abstract

This Study aims to explore Alya Fazira personal branding in building credibility as a daily Vlogger. Personal Branding is formed as a strategy to build a brand or self-image in the eyes of others person. Daily Vlog is a type of video blog which is called vlog which is uploaded a pot on YouTube. Daily Vlog contains the daily activities of a vlogger which is carries out starting from morning activities to certain time and then combined as to become a series of stories in a video. Credibility is a part of perception of the receiving the message about the characteristics of the messenger. In this study, the reseacher used a qualitative research method with a descriptive type of approach where the reseacher had to explain in detail and clearly the description obtained from the results of data collected. the data obtained is in the form of written or spoken words about the behaviour of the subject and object of this research. Checking the validity of the research data used the source triangulation method in which the researcher compared and re-checked the results of the data obtianed. Based on the research, it show that of the eleven personal characteristics, Alya has all of these characteristic, but the most dominant are authenticity, integrity, specialization, difference, relevant, visibility, and persistence. Alya Fazira n building credibility as a daily vlogger is always consistent n created content regarding daily vlog by using YouTube as a medium for interact with audiences.

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