Alhanif, Fauzan (2022) Analisis Strategi Pemasaran Pada Rotte Bakery Di Kecamatan Tenayan Raya Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study is to find out and analyze how the marketing strategy of rotte bakery in tenayan raya pekanbaru. In the analysis of rotte bakery’s marketing strategy the 4P dimensions are used, namely, product, price, place, and promotion. The sample used in this study was 50 respondents using purpose sampling, namely people who had shopped at rotte bakery, especially in tenayan raya district, pekanbaru. The data analysis technique in this study used descriptive analysis. The results of this study indicate that the marketing of rotte bakery in tenayan raya, pekanbaru has been going well.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | marketing strategy | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 18 Apr 2023 02:35 | ||||||
| Last Modified: | 18 Apr 2023 02:35 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21476 |
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