Herianto, Herianto (2022) Pengaruh Kelengkapan Produk, Harga,dan Lokasi Terhadap Keputusan Pembelian Pada Kedai Harian Bu Iyah Desa Teluk Nilap. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to find out whether there is a significant influence on product completeness, price and location on consumer purchasing decisions at the bu iyah daily shop in Teluk Nilap village, Kubu Babussalam district. As for sampling using purposive sampling method. The sample used in this study amounted to 100 respondents. Data analysis used in this research is multiple linear regression method, coefficient of determination, partial T test, and simultaneous F test. positive and significant on purchasing decisions and, Location has a positive and significant effect on purchasing decisions at the Bu Iyah daily shop in Teluk Nilap village, and product completeness, price and location have a positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Contributors: |
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| Uncontrolled Keywords: | Product Completeness, Price and Location on Purchasing Decisions. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 13 Apr 2023 02:56 | ||||||
| Last Modified: | 13 Apr 2023 02:56 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21327 |
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